Privacy Policy

Deeplink Creators (“we,” “us,” “our”), a unit of Mayalok Venture (Private Limited), is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, protect, and disclose information when you visit our website at deeplinkcreators.com, use our services, or interact with us in any manner.

By accessing our website or engaging our services, you consent to the collection, use, and processing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or services.

This Privacy Policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection (DPDP) Act, 2023.

1. Information We Collect

We collect information that you voluntarily provide to us and information that is automatically collected when you interact with our website and services.

1.1 Personal Information Provided Voluntarily

When you fill out contact forms, request a consultation, sign up for newsletters, or engage our services, we may collect:

• •Full Name: To identify and address you in communications.
• •Phone Number: To contact you regarding enquiries, consultations, and service updates.
• •Email Address: For correspondence, service updates, and marketing communications (with your consent).
• •Business Details: Company name, industry, website URL, business size, and nature of services required — to tailor our proposals and strategies.
• •Billing Information: Company name, GST number, billing address — required for invoicing and tax compliance.
• •Message/Enquiry Content: Any information you provide in the message field of our contact forms.

1.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and tracking technologies:

• •Device Information: Browser type, operating system, device type, screen resolution.
• •Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, exit pages.
• •IP Address: For approximate geographic location identification and security purposes.
• •Cookie Data: Unique identifiers stored on your device to enhance user experience and enable analytics.

2. How We Collect Information

We collect information through the following methods:

• •Website Contact Forms: When you submit an enquiry, request a consultation, or fill out any form on our website.
• •Email Communications: When you send us emails or respond to our communications.
• •Phone Calls: When you contact us by phone for enquiries or consultations.
• •Service Engagement: During onboarding and throughout the service delivery process.
• •Automated Technologies: Through cookies, web beacons, pixels, and analytics tools embedded on our website.
• •Social Media Interactions: When you interact with our profiles on social media platforms.

3. Use of Information

We use the collected information for the following purposes:

• •Service Delivery: To provide, manage, and improve the digital marketing services you have engaged us for.
• •Client Communication: To respond to your enquiries, provide updates on projects, share reports, and communicate service-related information.
• •Internal Marketing: To send you information about our new services, case studies, industry insights, and promotional offers (you may opt out at any time).
• •Website Improvement: To analyze user behaviour on our website and improve user experience, content, and navigation.
• •Analytics & Reporting: To generate aggregated, anonymized statistical data about website traffic and engagement for internal reporting.
• •Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• •Security: To protect our website, services, and users from fraud, unauthorized access, and other security threats.

4. Tracking Technologies & Analytics

We use the following third-party tracking and analytics tools on our website to understand user behaviour, measure campaign effectiveness, and improve our services:

4.1 Google Analytics 4 (GA4)

We use Google Analytics 4, a web analytics service provided by Google LLC, to collect and analyze data about website traffic and user interactions. GA4 collects information such as:

• •Pages visited and time spent on each page
• •Traffic sources and referral paths
• •User demographics (age, gender, interests — in aggregate)
• •Device and browser information
• •Conversion events and goal completions

Google Analytics uses cookies and similar technologies. For more information, visit Google’s Privacy Policy. You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

4.2 Meta Pixel (Facebook Pixel)

We use the Meta Pixel, a tracking code provided by Meta Platforms, Inc. (formerly Facebook, Inc.), to:

• •Track conversions from Facebook and Instagram advertisements
• •Build targeted audiences for future advertising campaigns (retargeting)
• •Measure the effectiveness of ad campaigns
• •Optimize ad delivery to users who are more likely to take action

The Meta Pixel may collect data such as pages visited, actions taken, device information, and IP address. This data is processed by Meta in accordance with Meta’s Data Policy.

4.3 Cookies for Retargeting

We use cookies and similar tracking technologies to enable retargeting campaigns. This means that after you visit our website, you may see our advertisements on other websites and social media platforms. These cookies do not collect personally identifiable information but use anonymous identifiers to recognize your browser or device.

5. Data Sharing & Disclosure

We may share your information in the following limited circumstances:

• •Service Providers: With trusted third-party service providers who assist us in operating our business (hosting providers, email service providers, analytics platforms), subject to strict confidentiality agreements.
• •Legal Requirements: When required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of our users or the public.
• •Business Transfers: In connection with any merger, acquisition, reorganization, or sale of assets involving Mayalok Venture (Private Limited), your information may be transferred as part of the transaction.
• •With Your Consent: In any other circumstances where we have obtained your explicit consent.

We do NOT sell your personal data to any third party under any circumstances.

6. Data Retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, including:

• •Active Client Data: For the duration of the service engagement plus three (3) years for business continuity and potential re-engagement.
• •Enquiry Data: For up to two (2) years from the date of the last interaction.
• •Financial Records: As required by Indian tax laws (currently eight years as per the Income Tax Act, 1961).
• •Analytics Data: Aggregated and anonymized data may be retained indefinitely for statistical purposes.

Upon expiry of the retention period, personal data shall be securely deleted or anonymized.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• •SSL/TLS encryption for all data transmitted through our website
• •Secure cloud-based storage with access controls and encryption at rest
• •Role-based access controls limiting data access to authorized personnel only
• •Regular security assessments and vulnerability reviews
• •Employee training on data protection and privacy best practices

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security but commit to implementing reasonable security practices as prescribed under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

8. Your Rights

Under applicable Indian data protection laws, including the DPDP Act, 2023, you have the following rights:

• •Right to Access: You may request confirmation of whether we hold personal data about you and request a copy of such data.
• •Right to Correction: You may request correction or updating of inaccurate or incomplete personal data.
• •Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements and legitimate business interests.
• •Right to Withdraw Consent: Where processing is based on your consent, you may withdraw consent at any time. Withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
• •Right to Grievance Redressal: You may file a complaint with our Grievance Officer or with the Data Protection Board of India if you believe your data has been mishandled.

To exercise any of these rights, please contact our Grievance Officer at the details provided in Section 15 below.

9. Cookies Policy

Our website uses cookies — small text files placed on your device — to enhance your browsing experience and enable certain functionalities.

Types of Cookies We Use

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

10. Third-Party Links

Our website may contain links to third-party websites, platforms, or services that are not operated or controlled by Deeplink Creators. We are not responsible for the privacy practices, content, or security of such third-party websites. We encourage you to review the privacy policies of any third-party websites you visit. The inclusion of any link does not imply endorsement, approval, or recommendation by Deeplink Creators.

11. Children’s Privacy

Our website and services are not directed at individuals under the age of 18 years. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 18, we will take immediate steps to delete such information from our records. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the details provided in Section 16.

12. Digital Personal Data Protection (DPDP) Act, 2023 Compliance

Deeplink Creators, as a unit of Mayalok Venture (Private Limited), is committed to complying with the provisions of the Digital Personal Data Protection Act, 2023 (DPDP Act) enacted by the Parliament of India. In accordance with the DPDP Act:

• •Lawful Purpose: We process personal data only for lawful purposes for which you have given consent or which are permitted under the Act.
• •Notice & Consent: We provide clear notice about the personal data we collect, the purpose of collection, and obtain your consent before processing, except where exempted by the Act.
• •Purpose Limitation: Personal data collected is used only for the specified purpose communicated at the time of collection.
• •Data Minimization: We collect only the personal data that is necessary for the specified purpose.
• •Storage Limitation: Personal data is retained only for as long as necessary and is deleted or anonymized upon fulfilment of purpose or withdrawal of consent.
• •Data Principal Rights: We respect and facilitate the rights of Data Principals (individuals whose data we process) as outlined in the DPDP Act, including the right to access, correction, erasure, and grievance redressal.
• •Reasonable Security Safeguards: We implement reasonable security safeguards to protect personal data from breaches, as required under the Act.
• •Breach Notification: In the event of a personal data breach, we shall notify the Data Protection Board of India and the affected Data Principals in the manner prescribed by the Act.

13. International Data Transfers

Some of the third-party services we use (such as Google Analytics and Meta Pixel) may process data on servers located outside India. By using our website and services, you consent to the transfer of your data to these third-party processors, subject to appropriate safeguards. We ensure that any such transfer complies with the provisions of the DPDP Act, 2023, and that the receiving jurisdiction provides adequate data protection standards or the transfer is subject to contractual safeguards.

14. Changes to This Privacy Policy

Deeplink Creators reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically. For material changes, we may provide additional notice through our website or via email to existing clients. Your continued use of our website and services after any modifications indicates your acceptance of the updated Privacy Policy.

15. Grievance Officer

In accordance with the Information Technology Act, 2000, and the DPDP Act, 2023, the details of our Grievance Officer are as follows:

16. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: